1. The clutter factor. Make sure that people are not overwhelmed by the stuff in your booth and that they can move freely and quickly around it. Buyers know what they are looking for and it does not take them long to cruise the wares. Make sure that they can cruise yours quickly and efficiently—it leaves a good impression.
2. The color factor. Our mentor told us to add color color color! You don’t have to go overboard, but tasteful use of much color catches the eye of passersby quite well. If you are in the middle of an aisle, as we are the more eye catching you can do, the better. We made up royal blue sidewalls for our booth, which makes our signage and products pop!
3. The labor factor. Can you and at most one other person set up and break down your booth? The labor fees the show coordinators charge for booth setup and breakdown are outrageous! I would think of a booth design that can be transported in a canopied pickup or a rented van and that can be set up with you and at most one other cheap helper. We accomplish structure very cheaply and efficiently, and I will be putting this info in the blog with the booth pics. We also use lots of fabric and “soft” items that roll and fold and fit compactly into boxes.
4. The cost factor. You can put together a very successful booth for less than $1,000. We routinely get offers to rent booth setups for $2000 and up per show. We can’t even consider that kind of money right now, nor would we ever. Our booth is designed specifically to show off our products. No rental booth can do that for us.
1 comment:
Nowadays, there are many business owners who have discovered the beauty of trade shows and how these events can help their businesses. Information like this helps these business owners know their options when attempting to improve their booths.....
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